Profile - Eventwear Specialists


Cocktail – Party – Ball – Bridal - Black Tie – Races, a Boutique catering to every Event requiring that special dress from day to night.

Profile is today's fashion boutique, specializing in uniquely New Zealand and Australian designer labels - Nelson's largest stockist of dresses and gowns.

Profile is locally owned and been running for over 24 years styling Nelsonians and visitors both Nationally and Internationally for special occasions – that's a lot of experience to draw on!

Profile is for the woman that is sexy, sensual, independent and not afraid to be noticed. Embracing femininity - Profile creates transformative Dressing at an Affordable Price.

Vanessa Griffin has run and owned Profile this whole time with a lovely team of stylists to help you. Vanessa has a background in both business and fashion and been self-employed for over 30 years. Profile has built its reputation for high quality and exclusivity, as numbers are strictly limited creating a unique experience, (quite different from chain store shopping) thus earning their loyal customer base.

The store also stocks a large range of imported jewellery, bags, hats, fascinators, scarves and other accessories to complete your look and their fast in house alteration service assures that perfect fit. It's this personalised experience that sees their customers put their best foot forward on those special occasions.

Hundreds of brides have found their perfect dress at Profile and an order service for brides and bridesmaids means endless options for style choices, making the whole experience of dressing your dream bridal party easy and fun, right through to the Mother of the Bride and Groom.

For Modern Brides, Bridal Party & Guests. Ball-gowns both short and long for that Cinderella moment. Party wear to turn heads. Race-wear with fascinators to get noticed. Unashamedly a girl's store. Be it a funky sun frock or a glamorous gown, Profile is a Pandora's box to explore and enjoy.

Brands Stocked: Mei Mei, Juliette, Sabatini Knitwear, Moss & Spy, Alfred Angelo, Mr K, Purple Patch, Laura K, Eve Hunter, Studibaker, Carlopik, Ellen H, Holmes & Fallon, Hess, Crochetta, Jendi, Zsiska and more...